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The perfect place to find the perfect gift

New goodr sunglasses + your old favorites in stock as well!

Shop local, support local!

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Need to update your wardrobe?
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Need to update your wardrobe?

Kids and adult @hemlockhatco available in a variety of designs! And we’ve got a lot more in our store so come check us out. We’re sure to become your favorite place to shop on 30A.Shop local, support local!

Make memories
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Make memories

Experience the Western Lake with your family on a stand-up paddle board (SUP) or kayak.

RUN/SUP Featured in Florida SUP Guide

RUN/SUP is excited to announce that we’ve been featured in Inflatable Boarder’s Florida SUP guide. The free downloadable .pdf guide features 20 of the Sunshine State’s best paddling spots, and RUN/SUP is listed as a go-to local contact for SUP rentals, instructional classes, and more. It’s free to download, so be sure to check it…

Fall has arrived on 30A

Fall has arrived on 30A

Visit the WaterColor BoatHouse in Santa Rosa beach for great gifts and memorable souvenirs.